We're small by design.
It keeps us nimble, adaptable and scalable. It helps us to stay grounded, hands-on and engaged along every step of the client engagement. And, most importantly, it allows us to be efficient and reasonable.
The consultancy is run by Alex Signer. Born and raised in Switzerland, Alex graduated from Zurich Business School and added a post-graduate marketing degree from the Swiss Centre for Marketing, Communications and Advertising. Before starting SIGNER, Alex worked in advertising and branding both on client (Diners, Budget, Shell) and agency side (Lowe, Havas, FutureBrand, Harkess-Ord). During the past 15 years, he has become an expert in brand implementation, and has directed global programs for clients like Citibank, Oracle, Allstate, UBS, MasterCard, BNY Mellon, and The Nielsen Company.